Surreal Battery 9 Moments

This great photo formed part of a fashion article in Directions magazine in 1997. They had musicians, in different settings,”modelling” the clothes. The hotel room was messed up a bit, and we had to look blasé while the model pretended to clean.

It was a strange time for fashion advertising: quite often, the product advertised was hardly visible in the image used. For example, a watch ad would feature a photograph of someone feeding geese in a park, wearing long sleeves, with only part of the watch strap showing.

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When machines die

Paul Riekert laments his dead iPod.

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It was a bit sudden. I knew it had to happen sooner or later, but that didn’t make it less annoying. After twelve years of faithful service, my iPod (a 2004 fourth-generation 20GB ) has died.

A bit dramatic?

It was my main music player outside of the studio – in the car, every room in the house, while travelling, and so on. It looks like a wood-burning steam engine by today’s standards: limited storage, no bluetooth or wi-fi, no colour screen, no movies or artwork – just music. In retrospect, that was the charm: it was a music player in its pure form, designed and used for that purpose only.

Is it absurd, the sense of loss we sometimes feel when a machine dies? Perhaps it is just misplaced affinity. They are just machines, after all. But they are designed by humans, with many human characteristics built into them. One such quality we share with machines is an expiry date.

Some people prefer devices or software that do not have a piece of fruit for a logo.

So – new Battery 9 single ‘Pluk ’n Lat vir Jou Eie Gat’ now also available on Google Play.

 

b9 pluk 'n lat ad